The About page of your shop is vital because it’s where users go when first trying to determine a level of trust. Since trust is such an important part of selling online, it’s a good idea to give people a fair amount information about yourself and your shop. Here are a few things you should touch on:
- Who you are
- Why you sell the items you sell
- Where you are located
- How long you have been in business
- How long you have been running your online shop
- Who are the people on your team
To edit this information you can go to the Blogs & Pages Tab of the administration menu.